Google Business Chatbot: 5 Benefits of Why You Should Use Google Business Chatbot

The value of internet presence and online visibility is no more a secret of being a pillar of success for businesses, whether small or big. The Internet makes it easier for people to be connected and aids them in discovering brands and services that might interest them or they need. 81 percent of internet users use the technology to discover products and services they need. This data clearly shows how valuable an online presence is for businesses as it opens the door to reach a wider audience. 

Creating and maintaining relationships with existing and future consumers, particularly online, has never been more critical for organizations. Having a digital presence for your company is critical to its long-term growth and profitability. An online poll performed by Salesforce discovered that consumers depend on their research before making a purchase or setting an appointment with a business for service before making a purchase or scheduling an appointment with a company for service.

Having an online presence can also offer businesses in many ways besides reaching a wider audience. For instance, a digital presence is a great foundation for building a reputable brand image. It is entirely free to sell your business on the internet and on social media sites like Facebook. The problem is that this only gets you so far before you have to start involving yourself in paid advertising and targeted advertising. Having a digital presence has the advantage of allowing consumers to locate your company from thousands of miles away with a single click of a mouse.

As a result, your company needs a strong digital presence to attract new consumers and maintain existing ones. Whether you are beginning from the ground up or renovating an existing one, your company’s success depends on your ability to establish a digital presence.

If you have yet to have an online presence, there are several platforms you can start from, and one of the best among those is Google Business. Having a Google Business profile will enable you to have a robust online presence. Google also recently introduced its new feature –Google Messaging. This feature will help businesses and consumers to interact without leaving the search engine, making communication more accessible. 

Alongside introducing this feature, you can also automate your Google Messaging processes through a Google Business Chatbot. Google Business Chatbot can help you answer recurring customer inquiries, helping you save time and capital. 

But, before diving deep into Google Business Chatbot, let’s first tackle several important things regarding Google Business. Continue reading to learn more. 

Introduction to Google Business

Undoubtedly, Google is the most-visited online page. Data shows that Google has a share of up to 92 percent in search results. Most searchers and online visitors resort to the search engine giant to search businesses and websites. 

This fact only shows how valuable it is for brands to be visible on Google. Unblamably, this is one of the important factors why many organizations and businesses have their Google business profile. Setting up a Google Business Profile is a critical step for businesses, big or small, to expand their reach and generate more leads. 

Recently, Google revealed that their famous Google My Business would be transforming this 2022. Among these changes is the Local Listing’s new name. It will now be referred to as “Google Business Profile.” Alongside its new alias, Google will also be introducing new features and improvements. 

But, before we dive deep into these features and improvements, let us first know what Google Business is. 

What is Google Business? 

In addition to Search and Maps, Google Business Profile is a simple-to-use tool that allows companies and organizations to manage their online presence throughout the Google network. You may authenticate your company and change your business information to make it easier for clients to discover you and tell them your story.

Google Business Profile is a free service provided by Google to help businesses find online. It enables you to give information about your company, including its location, services, and goods, as well as photographs of your company.

It’s a free method to enhance your exposure across all Google services, and you should take advantage of it! The information from your Google Business Profile may display in Google Search, Google Maps, and Google Shopping, as well as other Google products.

Google Business Profile is only accessible to enterprises with regular touch with their clients or consumers. Companies with a physical presence (such as a restaurant or shop) and businesses that offer services by meeting with customers in other places are included in this category (like consultants or plumbers).

If you simply have an online company, you’ll have to rely on other Google products such as Google Ads and Google Analytics to keep things running smoothly.

Why Google Business is Valuable to Your Brands

In the absence of a Google Business Profile, you are losing out on the possibility to create more traffic and business while also distinguishing yourself in Google’s search results pages.

Setting up your Google My Business page is one of the most straightforward and cost-effective methods to ensure that your company is easily accessible on the internet. More and more search queries are becoming geographically specific, and Google’s algorithms have been tweaked to consider user intent as well.

Almost certainly, you’ve performed a Google search for something like “restaurants near me,” and if you have, you’ve seen that Google provides a list of three locations where you may dine depending on your present location, as shown below. The three companies that have shown as a result of your search query have a Google My Business page, which means they are one step closer to gaining your business.

If these restaurants did not have a Google My Business profile, they would not have shown in the search results. Consider the implications of this in your company’s context, regardless of the product or service you are offering. What are the benefits of local searches for your company, and what opportunities can you lose out on if you don’t have one?

Since Google updates its algorithms continuously, you must have a Google My Business listing and optimize it regularly if you want to be seen in local searches.

You can control how your firm appears in Google search results with Google Business Listing. If clients find your business on Google or search for phrases relating to your goods or services, for example, it guarantees that they get appropriate information about your organization.

Google My Business may assist you in the following ways:

• Obtain a listing for your company in Google’s Local 3-Pack 
• Reach and engage with your target market 
• With a strong corporate profile, you can establish your authority
• Earn customer trust and loyalty
• Increase the amount of traffic and sales
• Learn more about your company’s operations

According to Net Marketshare, Google is responsible for around 80 percent of all searches. In other words, your target market is reliant on the first page of Google to locate the items and services that it is looking for. That is why registering for a Google My Business account is so vital.

With all these wonderful benefits Google Business can offer your brand, it is a big loss on your part not to have Google Business Profile. Suppose you have not set up your Google Business Profile yet; we got you covered. We will walk you through the procedure for having your Google Business profile.

How to Set-Up Google Business Profile

Let’s get down to the process of creating a Google My Business page.

Step 1: Create Your Business’s Google Account

The first step to setting up a Google business Profile is creating a Google Account for your business. If you already have an account for your business, you can skip this step. 

To create a new account, head to the Google Account page. If you already have an account signed in, click on your account icon and add a new account. 

Step 2: Add/Claim Your Business

To set up your Google Business account, go to the Google Business homepage and click on “Manage Now.” If your company does not appear on Google, search for it to check if it has already been added, or click on “Add your business to Google” if it does not appear.

Note: If your company’s name is the same as the name of another business in your locality, be careful not to unintentionally claim their business name from the list that may appear.

If your company does not currently have a Google My Business profile, you may create one by entering your company’s name as it should appear in your Google My Business profile.

Step 3: Specify Your Business Location

To specify your business locations, click “yes,” then input your firm’s address. Specifying your locations will ensure that you are visible on Google Maps and Google Search engine. 

Step 4: Add the Area of Scope of your Service. 

If you provide services to your consumers rather than having them come to your company, choose “Yes” to add your service area.

If customers come to your company site for sales or service, choose “No” and skip this step.

After selecting “Yes,” you’ll need to add cities within your service region to ensure that individuals looking from those locations find your company. Before choosing “Next,” you may add as many places as you wish.

Step 5: Categorize Your Business

Add the category that you believe most accurately describes your company. You may search for a few phrases to see what is accessible and which you believe would work best for you. This affects the search phrases your company may appear on Google, so ensure that they are relevant. You may easily change this later, but selecting your company’s most closely related category is better.

Step 6: Add the Contact Details of Your Business

While Google considers this step optional, clients must contact you and locate your website. This step requires you to provide your primary business phone number and website.

Step 7: Verify Your GoogleBusiness Account

Google offers several options you can verify your Google Business Profile. 

• Mail Verification. Using this process, Google will mail a postcard to your preferred address. The postcard contains a code that you must input into the Google verification tab. 
• Phone verification. This verification process is only available to selected businesses. If your business is eligible for this verification and you opt to, Google will call your registered phone number and tell you your verification code. 
• Email verification. Similar to phone verification, this process is only available to selected niches. In this process, Google will send you your verification code through your registered email. 
• Instant Verification. This verification is only available to businesses with existing Google Business Profile and are simply adding a new business location.

Regardless of the method you chose to verify your account; this process is required to complete your Google Business Profile setup process. 

Now that you already have a Google Business Profile, you may want to know several things you can do with your Google Business Profile. Read on to discover the 7 best things you can do with your Google Business Profile.

6 Things You Can Do With Your Google Business Profile

Having an effective Google My Business (GMB) page is essential if you want people to find your local business online. In addition, having a verified and complete profile notifies Google that you are an established business, boosting the probability that your firm will be mentioned in relevant local searches in the future.

Most local business listings comprised your name, address, and phone number when Google released its local business listings feature in 1998. There is a lot more information in local Google results now. The Google My Company platform has evolved into a strong tool for increasing the online presence of your local business. Upon reading this post, you may be shocked by some of the things you can do with Google My Business optimization that you were not previously aware of.

1. Google Post

Event posts, offers, and news may now be published straight to your Google My Business page on Google Search and Google Maps, thanks to a new Google My Business tool called Google My Business Posts. When someone searches for your company on Google, your posts will appear in the Knowledge Panel.

They are designed to seem similar to social network postings, and they may feature photographs, videos, and a call to action button that directs visitors to your company’s official website. When a user clicks on a post, it expands into a bigger, more attention-grabbing box that contains a news feed of your most recent posts, as well as other useful information. Each Google Post will appear in search and map results for seven days after publication.

Google Posts are a fantastic method to make your company stand out from the competition. Using them to advertise current sales and specials, launch new goods and services, lure more people to events, or share great material are all possibilities (like blog posts). Not only can this assist you in gaining more exposure, but it may also assist you in improving your SEO marketing by boosting your content and attracting more organic visitors to your site. In addition, Posts enhance your client experience by offering relevant, current information to anybody looking for your company on the internet.

2. Book Appointments

Your consumers will find it simpler than ever to conduct business with you thanks to Google’s new appointment booking feature, which is available right from your listing. Depending on the nature of your company, there are two options for doing this.

Google establishes a direct connection with your third-party reservation services in certain company categories, such as hotels and restaurants. Your Google My Business dashboard will display a Bookings tab if you’re qualified for it. Make your choice from one of the Google-approved scheduling providers, and you’ll be able to include an eye-catching Book Now button on your listing.

If you don’t have access to the Bookings tab, you can still use an Appointment URL (found on the Info tab) to encourage customers to take immediate action. If you utilize an online tool to assist you in arranging appointments, this is a fantastic choice. At the absolute least, you may provide a link to your company’s main contact page to make it a bit simpler for interested parties to get in touch with you.

3. Google Messaging

Live chat is becoming more popular for organizations to communicate with prospects and provide excellent customer support. It is possible to allow consumers to message your company directly by including a texting-enabled phone number in your listing information.

Simply ensure that the phone number can receive SMS messages and that someone is available to respond to messages as soon as they arrive during office hours. Customers will see your average response time; therefore, responding quickly is essential. You can make things easier by including an automatic welcome message available 24 hours a day, seven days a week.

While messaging on Google My Business may not make sense for everyone, it may be an excellent alternative if you have a limited number of customer care representatives available to handle live phone calls.

4. Preview your Business

This one may not seem to be a big deal, but it is a recent adjustment to how Google My Business listings are indexed. Google removed the ability to create your description from earlier search engine versions, most likely owing to spammy or keyword-stuffed descriptions posted by companies.

Google is still reviewing these descriptions, so make sure you submit useful material according to their criteria, or Google may delete your information. 750 characters are allotted for descriptions, and only the first 250 of those characters appear in the Knowledge panel, so try to put the most important information first. A link cannot be included in the description, either.

It’s important to note that Google may create brief descriptions and snippets about your company that you will be unable to modify. The hotel category has no business descriptions since Google will automatically generate your hotel details if you provide your information. Unfortunately, Google will not modify any of these descriptions unless they include inaccurate or misleading information.

5. Include Videos

When optimizing Google My Business listings, one of the most effective strategies is incorporating visuals. Firms that have photographs get 42 percent more inquiries for directions and 35 percent more click-throughs to their websites than businesses that do not have pictures.

Right now, Google is enabling video, which provides you with even more opportunities to offer visually appealing material. Uploading videos to your listing is permitted up to a maximum length of 30 seconds in duration. 720p or better resolution and less than 100 MB in size are sufficient requirements.

Videos are a terrific method to demonstrate, rather than just tell, people about your company and your products and services. Distribute films that explain what your company is all about, demonstrate your goods, and showcase your best work to potential customers.

6. Dashboard Within Search Results

Speaking of frequent monitoring, Google aims to make it as simple as possible for company owners to evaluate their listings and keep them up to date with the most recent information available. Currently, they’re experimenting with a feature that will display a Google My Business dashboard directly inside search results.

Using Google to search for your company name is simple if you’re signed in to a Google account with administrative access to your Google My Business directory. A shortened dashboard will appear at the top of the search results page, allowing you to quickly make tweaks and modifications while seeing your most recent stats and insights. This dashboard is solely accessible to you; your customers will continue to view the Knowledge Panel on the left-hand side, as they have in previous versions.

For those experiencing difficulty or just do not have the time to devote to creating and maintaining their Google My Business account, we recommend that you look into the Google My Business listing services we provide. We would be delighted to assist you with your Google My Business SEO needs.

Google Business Automation

Have you ever had a work-related issue? Where you send an email for approval, and it sits for weeks because the person who is supposed to review it is unavailable or has so many requests to approve that they don’t know which one to accept first? Then it is time to set up Google Business Automation. 

Manual data processing wastes a lot of time, but business process automation allows you to save time and focus on expanding your organization. You can track every item of work being done at your company with a single click of a button without having to scream at anyone. 

Must automate Business-related chores in today’s hectic schedule to save time and money. Google Business Automation enhances operating stability while also increasing efficiency and speed. Running a firm without a system is analogous to driving a car without an engine, which you can push but not ride or scale.

What is a Google Business Chatbot?

When people look for answers to their problems, hoping to buy something or complete a task with one of our numerous products, they turn to Google Business Chatbot. 

We realize how crucial it is for brand encounters to be personalized, helpful, and straightforward at Google Business Chatbot. Customers may engage with virtual agents who understand, interact, and answer naturally with powered Google Business Chatbot. 

Google Business Chatbot also mixes intelligent automation with the opportunity for customers to chat with live operators when necessary. This method saves both you and your customers valuable time and money. Google Business Chatbot also allows organizations to distribute its human customer service representatives to handle other needs while googling business chatbots handles many client inquiries in the background. 

Should You Use Google Business Chatbot?

The Google Business Chatbot is a machine learning system that can speak with humans and give relevant content or suggestions. They can learn by machine learning or by following a set of instructions. A chatbot that operates on rules has limited capabilities. It’s designed to react promptly. The intelligence of the bot is defined by its design.

A Google Business Chatbot that uses machine learning, on the other hand, performs better since it has an artificial brain. The bot understands not only orders but also language. As a result, the user does not need to use precise terms to receive accurate or meaningful results. Furthermore, the bot learns from its encounters with humans and can handle similar scenarios in the future. As it converses with more individuals, it effectively becomes smarter. 

There are numerous benefits to having a google business chatbot on your website, and investing in one will not be a mistake. Here are some of them.

1. Google Business Chatbot is Capable of Dealing with Multiple Customers Simultaneously. 

Employees who work in customer service can handle three or more customers at a time. It might place a lot of pressure on your employees, especially if many people are interested in what you’re selling. It also diverts your employees’ attention away from more pressing duties. 

You can rapidly serve an unlimited number of website visitors with a chatbot. Google Business Chatbots are designed to respond to questions quickly and satisfactorily. It enhances your customer service while freeing up time for other important duties. 

2. Google Business Chatbot is Available at All Times. 

Things will change for the better if your company begins to grow. You might, for example, require a 24/7 customer service crew at some point. However, it can be pricey, and you’ll have to undergo a separate employment process. 

On the other hand, Google Business Chatbot is inexpensive and simple to set up on your website. They’reThey’re available 24 hours a day, seven days a week, for as long as your website is live. Google Business Chatbot can respond quickly. Furthermore, even if it cannot answer a query, it can notify support and inform the potential consumer that someone will contact them. 

3. Google Business Chatbot is a New Way to Reach Out to Potential Customers.

Use Google Business Chatbot to boost consumer interaction on your website as soon as they arrive. Set them up to send out timely recommendations and offers, as well as assist consumers in locating what they’re looking for. 

Additionally, you may use Facebook Messenger to integrate google business chatbot into your company’s page. Users can send you messages and engage with the bot connected to your website when you run promotions on Facebook. It can give your new consumers basic information or make product and service recommendations. 

4. Google Business Chatbot is a Great Way to Raise Brand Awareness. 

You’ll almost surely keep a bot once you’ve tried it out. These programs come with a variety of functions. For example, you can utilize sentimental analysis to maintain conversational skills and empathize with responses. It can help your chatbot better represent your brand to users. 

Google Business Chatbot can have personalities, which you can utilize to represent your company. By maintaining a consistent tone of voice in talks, this personality can earn clients’ trust. You can also alter the color to match your website. 

5. Google Business Chatbot has a Transferring Capability. 

Your employees may not communicate with all visitors to your website if it receives a high number of them. A google business chatbot can handle this tremendous demand by interacting with multiple individuals at once. 

For example, if your business offers delivery, you might put a chatbox on your website where clients can ask questions about your products and receive rapid answers. They can then place orders, make payments, and track their deliveries. It makes your firm effective even if you only have a few personnel to handle many consumer demands.

How Can Google Business Chatbot Help You Leverage Google Business?

Customer communication must be timely for sales, marketing, or support. It is where Google Business Chatbots may shine, as they can automate client communication and greatly enhance support. 

When developing strong client relationships, a Google business chatbot could be useful. Your organization may create deep bonds with website users by engaging and talking with them. By implementing chatbots, you can meet marketing goals, increase sales, and improve customer service. 

Make a Strategy for Conversational Marketing. 

Conversational Marketing is all about leveraging the power of real-time customer interactions to convert leads. It can assist your company in creating experiences and cultivating consumer relationships. 

When organizations utilize google business chatbot for marketing, they can effortlessly communicate with customers via customized messaging and intelligent chatbots, increasing conversion rates. 

Some of the advantages of employing a conversational marketing strategy are as follows:

• Engage more leads – Allowing users to start discussions on your website rather than asking them to fill out forms first allows your organization to engage with more leads. 
• Improve Customer Experience – Conversational marketing aims to reduce the number of customers that have negative encounters with customer service lines. 
• Reply to Consumers Individually – While googling a business chatbot isn’t one of the most well-known examples, they can make it easier to respond to individual customer questions and bypass the typical fixed lead funnel stuffed with marketing activity. 

Must Meet Customer Expectations. 

Customers want quick answers to any problems or inquiries they may have. Since google business chatbots are becoming more intelligent, businesses can automate routine interactions and meet customer expectations. 

Customers won’t have to wait for human agents to engage with automation as one of the chatbot use cases, which will improve their experience with the business and add to retention. 

Employ these tips to help you use Google Business Chatbot to exceed your customers’ expectations: 

• Successful Targeting – By using google business chatbot to convey visual material and provide information about products, offers, and discounts, for example, you can assure effective targeting and increase consumer engagement. 
• Personalized Experience – Using a google business chatbot to provide a personalized experience to customers across numerous touchpoints can significantly influence sales and version rates. 
• Proactively Interacting – Google business chatbot can proactively interact with customers, provide quick responses, and achieve higher open rates than email.

Boost Customer Participation. 

The Google Business Chatbot can help businesses increase client interaction to new heights. Additionally, this assists you in avoiding giving them irrelevant information.

If you respond to customers in a relevant and timely manner, they will stay on your website longer and continue the dialogue. 

Tips on How to Use Google Business Chatbot to Increase Client Management: 

• Customers want one-on-one interactions quickly, and a chatbot can help you achieve that goal while also improving their experience with your business.
• Google Business Chatbots are intelligent to assess responses based on the customer’s details and history, connecting personally and driving dialogues. 
• Your company can utilize chatbots to provide customers with quick, real-time responses and avoid losing them to competition. 

Google Business Automation with nerDigital’s Chatbot Marketing

nerDigital, a leading SaaS platform, has launched a powerful and intelligent chatbot marketing function to assist businesses in automating their customer engagement duties. It has a powerful dashboard where you can access and manage all of your customer support engagements in one location, including SMS, Facebook Messenger, WhatsApp, Instagram, and more.

With nerDigital chatbot marketing solutions, you can intelligently answer your Google Business customers. As a result, even after your business hours have passed, you may continue to engage with your clients and potential consumers.

Furthermore, Google Business Automation might help you save money. You can save money by not hiring additional customer service workers and putting it toward more vital causes.

If you want to know how to respond to Google Business automatically, keep reading.

How to Effectively Use Google Business Chatbot

Google Business Automation are predetermined responses used to connect with consumers in various situations while maintaining transparency. It gives customers a better understanding of what’s going on, whether your agents are busy, out of the office, or on vacation. 

Even if a particular channel is unavailable at the time, automatic responses allow you to stay in touch with customers. When you are out of the office or busy, sending personalized messages is credibly beneficial because it provides satisfaction and a good brand experience. 

To manage client expectations and make them feel valued, businesses rely on providing good examples of automated reply messages. However, you must follow the basic concepts for developing effective auto-reply messages to enable instant communication. 

Let us go over the best practices in detail: 

Set clear expectations for customers. 

Achieving customer expectations helps one business build every customer’s trust. If you successfully manage their expectations, you will better exceed them. And as a result, you can build a long-term relationship with your customers, and because of that, some will become advocates. 

Customers frequently complain that auto-reply email or text messages do not include a time estimate for receiving replies to their questions. 

Here are some instances of automated messages that clients may get. 

“We will contact you as soon as possible.” 

“Thank you for getting in touch with us.”

Our representative will call you as soon as possible.” 

Provide a variety of options for customers to get in touch with you. 

More than communication when it comes to connecting with customers. A purposeful effort to build relationships beyond the first transaction is known as connecting with your customers. It entails communication, but it also entails a great deal. 

One of the advantages of connecting with customers is that they are more likely to become repeat customers, essential to their success. Furthermore, keeping an existing customer is less expensive and more profitable than finding a new one. 

Customers who are in touch with you don’t need to be persuaded to return since they return because they want to. They may make more purchases and become brand ambassadors for your company, and it’s a big opportunity for your business. 

Businesses that send automated messages must ensure that their customers have other ways to contact them. As a result, clients can avoid making rash judgments and comprehend the following steps in the process. 

Pay attention to the tone of the language. 

It’s necessary to pay attention to the tone of the language since it can be difficult to convey tone, especially when communicating in writing. If someone is perplexed by the content of your communication, they will ask you follow-up questions. 

The tone of your language is an important part of your brand messaging. It encompasses a variety of factors of communication, such as the words used and the formality degree. Businesses can unify their communication by implementing a good language tone. 

Frequently Asked Questions

Here are some of the frequently asked questions about Google Business Chatbot.

Take Away

Google Business provides the online presence every business should have. It offers businesses equal opportunities to reach a wider audience and heighten their revenue. Google Business listings also provide an opportunity for businesses to learn more about their niche and find a way to grow their business through Google Analytics. This valuable feature helps businesses look at their statistics and learn from them. 

Though Google Business, as it is, is already an excellent tool that can help you and your brand achieve success, there are still particular ways to complement it and enhance your customer engagement processes on the platform. Among these enhancements you can make is employing a Google Business chatbot. 

Google Business Chatbot is a valuable tool that helps you automate your response to several customer inquiries. Employing a Google Business chatbot allows you to provide exceptional customer service on Google Business. Moreso, it also solves the issue of missed leads due to unresponded customer queries when your customer service is unavailable. 

Suppose you need a Google Business chatbot builder; there’s no need to look further than nerDigital’s chatbot marketing solution. nerdigital’s chatbot marketing allows you to visually build a chatbot for various channels, including Facebook Messenger, Telegram, Instagram, WhatsApp, and more. It also features an omnichannel dashboard, allowing you to manage and access your inboxes from various channels in a single user-friendly dashboard. Should you still have more queries, contact us today! We will be delighted to walk you through our chatbot marketing solutions. You may also check our collection of blogs about chatbot marketing which may help you learn more.